Winfluence: Reframing Influencer Marketing to Reignite Your Brand - Jason Falls

Written by Jason Falls
Read by Jason Falls
Format: M4B
Bitrate: 128 Kbps

General Information
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Title: Winfluence
Subtitle: Reframing Influencer Marketing to Reignite Your Brand
Author: Jason Falls
Reader: Jason Falls
Audiobook Copyright: 2021-04-06
Publisher: Gildan Media
Duration: 7 hrs 19 mins
ISBN: 9781663711427
Subjects: Business

File Information
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Media Format: AAC
Total Files: 1
Total Size: 406 MB
Bitrate: 128 kbps
Sample Rate: 44.1 kHz
Channels: Stereo

Book Description
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Winfluence by award-winning digital strategist Jason Falls, is the
authoritative book about influencer marketing from the perspective of
businesses and brands. An invaluable guidebook for marketing managers,
small business owners, marketing consultants and agencies alike, the
book explains how influencers came to be, how they came to be so
powerful, why so many brands are counting on influencer marketing for
business success, and how anyone who is not, now can. This book not
only explains the who, what, when, where, and why of influencer
marketing but then adds the how-more specifically and predictably than
other books can hope for. It offers detailed guidelines, case studies,
cutting-edge ideas, how-tos for measuring success, and more to help
any business owner, marketer, agency account person, or digital
strategist see and seize the opportunity to drive business results.
Through a series of narrative stories, interviews, and case studies,
the book illustrates how to take what many people consider good
influencer marketing to a new level of success from a long-tail
perspective-not short-term, one-off executions.