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Product Strategy Techniques for Devising Innovative Digital Solutions

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Publisher’s Summary

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.

Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You’ll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.

Define value propositions and validate target users through provisional personas and customer discovery techniques
Explore marketplace opportunities by conducting competitive research and analysis
Design experiments using rapid prototypes that are focused on the business model
Conduct online user research to gain valuable insights quickly on any budget
Test business ideas and validate marketing channels by running online advertising and landing page campaigns

©2021 Jaime Levy (P)2021 Jaime Levy

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Creation Date: Thu, 13 Apr 2023 19:45:31 +0200
This is a Multifile Torrent
Jaime Levy - UX Strategy - How to Devise Innovative Digital Products that People Want.m4b 437.84 MBs
.pad 169474 165.5 KBs
UX Strategy.jpg 36.97 KBs
.pad 224290 219.03 KBs
UX Strategy.txt 1.36 KBs
.pad 260748 254.64 KBs
Combined File Size: 438.5 MBs
Piece Size: 256 KBs
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