The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream - Amy Webb

Written by Amy Webb
Read by Tiffany Morgan
Format: MP3
Bitrate: 56 Kbps
Unabridged

“Webb teaches us to listen…[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting…”
— Chicago Tribune

“Will undoubtedly help leaders contemplate what lies ahead. Webb provides a logical way to sift through today’s onslaught of events and information to spot coming changes in your corner of the world.”
— Kirkus Reviews

“[The Signals Are Talking] provides several brain-bending future possibilities…Webb’s stellar reputation in this red-hot field should generate demand.”
— Booklist

Axiom Business Book Award in Business Technology winner, 2017

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon—distinguishing what is a real trend from the merely trendy.

This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments—especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream—that have long-term consequence for tomorrow.

With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions:

- How will a technology—like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things—affect us personally?
- How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think—and how should we prepare for it now?

Most importantly, Webb persuasively shows that the future isn’t something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what’s to come—challenging us to create our own preferred futures.