Switch - Chip Heath,Dan Heath
Shared by:martin88
Written by Chip Heath,Dan Heath
Format: MP3
Bitrate: Variable
How to Change Things When Change Is Hard
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors’ lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut.
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| Creation Date: | Tue, 12 Apr 2011 14:39:29 -0400 |
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| Info Hash: | 58d2f445d753eeb7b4c19222174eae89d0fce27e |
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This post has one comment
September 28th, 2016
This book is not working
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