Shifting the Balance: How Top Organizations Beat the Competition by Combining Intuition with Data - Mark Schrutt

Written by Mark Schrutt
Read by Garrett Goodison
Format: M4B
Bitrate: 128 Kbps

General Information
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Title: Shifting the Balance
Author: Mark Schrutt
Reader: Garrett Goodison
Audiobook Copyright: 2021-04-06
Publisher: ECW Press
Duration: 8 hrs 36 mins
ISBN: 9781773057576
Subjects: Business

File Information
===================
Media Format: AAC
Total Files: 1
Total Size: 478 MB
Bitrate: 128 kbps
Sample Rate: 44.1 kHz
Channels: Stereo

Book Description
===================
Digital transformation expert Mark Schrutt reveals how the world’s top
companies are using vast amounts of data to inform their decisions,
disrupt industries, and get closer to their customers. Businesses that
continue to rely only on intuition do so at their peril.

What if you had the data you always wanted and could tell what was
truly an emerging trend that would forever change your industry?
Shifting the Balance analyzes the turn towards data-driven decision-
making and describes how best-in-class organizations use data to shift
their field of vision so it is forward-looking instead of reactive.

Case studies with practical examples of how leading businesses address
key challenges on the path to becoming data-driven include:

• How companies such as Hewlett-Packard and Land O’Lakes, whose
industries are defined by resellers, are connecting directly with
their customers to improve satisfaction and relevancy
• How data-driven decision-making shaped the largest one-sided deal in
sports, paying the owners of a team that did not play a game for 40
years over $800 million
• How companies such as Peloton and UberEats are using data-driven
decision-making to disrupt and reimagine the fitness and restaurant
industries
• What professional sports franchises such as the Oakland A’s,
Philadelphia Eagles, and Toronto Maple Leafs can teach us about using
data in game-changing business decisions

Shifting the Balance offers a roadmap that will enable organizations
to make better business decisions that drive even better results, and
provides a fascinating read along the way.