Made to Stick - Chip and Dan Heath

Written by Chip and Dan Heath

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how

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Creation Date:	Sun, 26 Feb 2012 13:04:29 -0500
This is a Multifile Torrent
2-01 Made To Stick 02.m4b 123.01 MBs
5-01 Made To Stick 05.m4b 122.93 MBs
3-01 Made To Stick 03.m4b 122.18 MBs
4-01 Made To Stick 04.m4b 121.04 MBs
1-01 Made To Stick 01.m4b 120.46 MBs
7-01 Made To Stick 07 2.m4b 117.76 MBs
6-01 Made To Stick 06.m4b 111.94 MBs
Torrent downloaded from Demonoid.me .txt 46 Bytes
Combined File Size:	839.32 MBs
Piece Size:	1 MB
Comment:	Made to Stick by Chip and Dan Heath Updated by AudioBook Bay
Encoding:	UTF-8
Info Hash:	39b2af532d7b20126e8808fd49eb9bb61bb9b1d5
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