How to Get People to Do Stuff - Susan Weinschenk
Language: EnglishKeywords:
Communication
Non-Fiction
Persuasion
Shared by:oneantics
Written by
Format: M4B
Bitrate: 64 Kbps
Unabridged
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.
In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use.
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| Creation Date: | Sat, 19 Jul 2025 14:44:55 +0200 |
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| How to Get People to Do Stuff (2013).m4b 207.85 MBs | |
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