Shared by:martin88

Built to Sell - John Warrillow

Written by John Warrillow
Format: MP3
Bitrate: 128 Kbps

A business parable about how to create a start-up that won’t trap you when you want to sell it.

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren’t confident that the company-even if it’s profitable-can stand on its own.

To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

* Teachable: focus on products and services that you can teach employees to deliver.
* Valuable: avoid price wars by specializing in doing one thing better than anyone else.
* Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

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Creation Date: Wed, 29 Feb 2012 22:18:05 -0500
This is a Multifile Torrent
Built_to_Sell.mp3 242.15 MBs
Torrent downloaded from Demonoid.me.txt 46 Bytes
Combined File Size: 242.15 MBs
Piece Size: 256 KBs
Comment: Updated by AudioBook Bay
Encoding: UTF-8
Info Hash: 81d15aced78ac8ed3feed00725c682b21d3a66c0
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